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Tillerow Plumbing
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Monthly lead report Sample data · Demo

Last month

Prepared for Tillerow Plumbing (fictional) · compared with the month before

Key numbers

  • Leads captured

    Demo

    84

    +13+18% · was 71

    Answered calls, missed-call text-backs, web forms and online bookings

  • Missed calls recovered

    Demo

    31 of 36

    +986% vs 73% · was 22 of 30

    Missed callers who replied to the text-back; all 31 are counted as leads

  • After-hours leads

    Demo

    23

    +6+35% · was 17

    Outside Mon–Sat, 7 AM–7 PM CT

  • Jobs booked

    Demo

    46

    +7+18% · was 39

    Booked online or confirmed by the office

  • Reviews gained

    Demo

    9

    +3from 32 requests · was 6

    New reviews after a review-request message

  • Median response time

    Demo

    52 sec

    −2 min 18 secfaster · was 3 min 10 sec

    First reply to a new lead, any channel

Leads and jobs booked, by week

Demo
Week 1
18 / 10Week 2
21 / 12Week 3
19 / 11Week 4
17 / 9Last 2 days
9 / 4

LeadsJobs booked

Where the 84 leads came from

Demo
  • Missed-call text-back31
  • Online booking25
  • Web quote form14
  • After-hours web form8
  • Phone calls answered6

Each lead is counted once, by how it first reached the shop. The 31 missed-call text-back leads are the 31 recovered missed callers in the KPI above; the other 5 missed callers didn’t reply and aren’t counted. “Phone calls answered” comes from the shop’s call log.

Jobs booked by service

Demo
  • Drain cleaning17
  • Water heaters13
  • Leak & slab detection9
  • Emergency plumbing7

Highlights

Demo
  • 23 leads arrived after hours, 6 more than the month before. 7 were flagged as emergencies.
  • Missed-call text-back was the biggest source: 31 of 84 leads started as a missed call. Another 25 booked their own window online.
  • 31 of 36 missed callers replied to the text-back and stayed in the conversation. Each one is counted once, under “Missed-call text-back”.

Every figure on this page is made-up sample data for a fictional shop. Text-message figures assume carrier registration is already approved; that approval can take several weeks after launch.